Marketing consultant in Tunisia, working worldwide
I design connected websites, CRM, automation, analytics and AI systems that turn fragmented work into measurable growth.
Impact, measured
Real figures from real engagements. Hover any number for the story behind it.
For every dollar invested in one paid programme at MASS Analytics
Account-based campaigns with regionalised content at Axe Finance
Marketing tasks moved into governed AI workflows
Contacts, companies and deals migrated, deduplicated and moved through lifecycle automations
Websites, portals, applications and e-commerce builds running right now
Automation workflows in n8n, HubSpot and custom code, documented and handed over
What I fix
If two or more of these sound familiar, the issue is usually the system, not the team.
Website, CRM, ads and analytics were bought separately and never talk to each other. Data lives in silos and every report needs manual stitching.
The site looks fine but loads slowly, fails Core Web Vitals and quietly loses rankings and conversions every month.
Campaigns run on guesswork because conversions, calls and pipeline are not tracked back to their source.
The CRM was implemented but the team works around it. Pipelines are stale, lifecycle stages mean nothing and reporting is theatre.
Hours disappear into copy-pasting leads, formatting reports and moving data between tools that should be connected.
Content, paid media and outbound run as separate projects with separate agencies, so nothing compounds.
Leads arrive, sit in an inbox, and go cold. No routing, no scoring, no nurture, no accountability.
Nobody can answer what marketing actually contributed last quarter, so budgets are set by feel.
Services
Each service stands alone; together they replace a roster of disconnected agencies and freelancers.
A clear positioning, channel plan and KPI framework that the whole organisation can execute against.
Market analysis, positioning and a growth plan your team can actually execute, built by someone who also implements the systems behind it.
A fast, accessible website that converts, ranks and can be maintained without a developer on retainer.
Fast, maintainable marketing websites built on modern architecture, migrated cleanly off heavy CMS setups and measured on Core Web Vitals.
A governed AI system that can understand context, use approved tools, complete multi-step work and return a traceable result.
Purpose-built AI applications that connect Claude and other models to approved business tools, data and workflows through MCP and secure APIs.
Documented, monitored automation that gives the team hours back and makes processes reliable.
n8n workflows and AI-assisted systems that remove repetitive marketing work, connect your tools and keep humans in control of what ships.
Trustworthy measurement from first click to revenue, visible in dashboards the team actually uses.
Conversion tracking, GA4, Tag Manager and dashboards implemented properly, so every marketing decision is made on data you can trust.
A CRM the team actually uses, with clean data, clear lifecycle stages and reporting leadership believes.
HubSpot and CRM implementations designed around your sales process, adopted by your team, and connected to marketing and reporting from day one.
One connected growth system with a single owner, measured end to end from first visit to revenue.
The integrated engagement. Positioning, website, CRM, automation, analytics and demand generation built as one measurable system.
A content architecture and editorial workflow that grows qualified organic traffic quarter after quarter.
Technical SEO, topic architecture and editorial systems that compound. Programmatic and AI-assisted approaches only where they genuinely fit.
Paid campaigns measured to pipeline, optimised on lead quality, and governed by explicit budget rules.
Google and LinkedIn campaigns run with tracking readiness, honest reporting and lead quality analysis, not vanity metrics.
AI systems and MCP
I design AI applications that understand a business process, call approved tools through the Model Context Protocol, move data between systems and return a traceable result. Claude or another model can work across HubSpot, analytics, internal databases, n8n and custom applications without turning the workflow into a black box.
Model decisions, inputs, exceptions and permissions before writing automation.
Expose only the right tools and data through governed MCP servers and APIs.
Build multi-step workflows with validation, approvals, logs and recovery paths.
Measure quality, latency and business impact, then refine prompts and tools.
The result is machine-speed throughput and consistency on repetitive knowledge work, with human judgement retained where risk, ambiguity or customer impact demands it.
Explore AI systems and app developmentProfessional credentials
Credentials are shown as professional background. Verification links and validity dates can be added in the CMS.
The growth system
Marketing compounds when strategy, website, content, campaigns, CRM, automation and analytics operate as one loop.
Each part feeds the next. When one is missing, the whole system leaks. That is usually where I start.
Selected work
FacilitioneVisitWeb development, CMS and demand generationA private executive platform for hospital decision-makers: custom WordPress build, editorial CMS, SEO architecture and the demand generation running behind it.WordPressCustom CMSSEODemand gen
PowerFlow WashVisitWebsite, booking engine, invoicing and local SEOA pressure-washing business run end to end online: custom service catalogue, slot-locked booking engine, Stripe invoicing plugin, automated quotes and local SEO.WordPressCustom pluginsBooking engineStripeLocal SEO
TOFFEHAVisitCustom CMS and API developmentA travel-guide platform on a fully custom block-theme CMS with its own content plugin and REST API serving structured travel plans to the front end.WordPress FSECustom pluginREST APISEO
Z Nation TransportVisitWebsite, CRM implementation and automationA logistics operator's site wired to a HubSpot pipeline: quote requests captured, routed, scored and followed up automatically instead of sitting in an inbox.WordPressHubSpot CRMAutomationTracking
VailexaVisitWebsite, lead routing and retargetingA staffing firm's site rebuilt around a clear offer, with candidates and employers routed down separate lead paths and retargeting on both.WordPressLead routingRetargetingAnalytics
Facilitione PortalVisitFull application and API developmentAn invitation-only web application built from scratch: role-based, event-scoped access, privacy-controlled contact sharing, protected messaging and its own API layer.Custom applicationAPI developmentSecure authMessagingMethod
No mystery process. Six stages, each with a concrete output you can inspect.
Audit the website, tracking, CRM and campaigns against your goals. Interviews plus data, ending in a blunt findings list ranked by impact.
Architecture before activity: what the system should look like, which parts to build or fix first, and what each phase must prove.
Hands-on build of the agreed work - website, CRM configuration, automation workflows, tracking - by the same person who planned it.
Connect the parts so data flows once and works everywhere: forms into CRM, campaigns into analytics, automation across all of it.
Dashboards from first touch to pipeline with definitions everyone signs off. No vanity metrics, no unexplained numbers.
A standing cadence of experiments and fixes driven by the data the system now produces. This is where compounding starts.
The full delivery process, including what I need from you at each stage, is on theprocess page.
Service navigator
You do not need to know whether you need "CRM implementation" or "marketing automation". The project brief asks about your goals, challenges and current tools in plain language, then maps them to the right engagement.
Technology
Tools I implement and operate daily, organised by what they do for you. Full detail on the tech stack page.
See how these fit together on the tech stack page.
Insights
ai systems
A step-by-step architecture guide for connecting Claude to CRM, analytics, databases and internal applications through secure Model Context Protocol tools.
Read insightai systems
The thought process and implementation method behind reliable AI systems, from choosing the right job through tools, evaluation, approvals, release and continuous improvement.
Read insightai systems
The practical 2026 shifts changing how growth and operations teams build AI, including MCP, governed tools, evaluation, focused applications and human approval.
Read insightFAQ
Yes, that is the point of working with me. From growth roadmaps and account-based campaign strategy down to hands-on work like building HubSpot workflows, developing websites or optimising Google Ads campaigns, I cover both. Strategy is written by the same person who implements it, so nothing gets lost in handover.
I have worked across FinTech, MarTech, SaaS, education, logistics and travel, helping businesses scale their marketing and digital systems. The common thread is organisations that value data-driven growth and automation; the approach adapts to any sector that fits that description.
Yes. I am based in Tunis and work with clients across Tunisia, the Middle East, Europe and North America. Collaboration runs remotely through video calls, email and shared project tools, and I have delivered full engagements for companies in the United States and the Gulf without an on-site presence.
Clear KPIs agreed up front: traffic growth, qualified pipeline (MQL/SQL), acquisition cost reduction, ROI attribution and engagement, depending on the engagement. Dashboards and attribution models keep everything transparent, and I report against contribution rather than activity.
Three models: fixed-scope packages with published starting prices, monthly retainers for ongoing work, and custom engagements for larger programmes. Starting prices are on the pricing page; exact quotes follow a short discovery of your scope. No engagement starts without a written scope and price.
More answers on the FAQ page.
Next move
Describe your goals, your current stack and what is getting in the way. You will get an honest assessment of what I would build, in what order, and what it should achieve. No obligation, no generic proposal template.
