SEO and Content Systems

Content as a system, not a lottery

Organic growth compounds when three layers work together: a technically sound site, a topic architecture that matches buyer intent, and an editorial system that publishes consistently at quality. Remove any one and the other two underdeliver.

I work across all three, including the automation layer: I have built n8n systems that generate regionalised content drafts for account-based marketing, with structure validation and human approval built in. That experience cuts both ways: I know exactly where AI-assisted content helps and where it quietly destroys a domain’s credibility.

What the engagement covers

Technical SEO. Fixed issues, not a PDF of findings.

• Crawl and index audits, Core Web Vitals, structured data.
• Canonical hygiene and duplicate resolution.
• Fix implementation — the work, not just the report.

Search strategy. Keywords mapped to intent and buying stage.

• Prioritised by realistic ability to rank.
• Weighted by the value of the visitor, not search volume alone.
• Aligned to where the buyer is in their decision.

Content architecture. Designed as a system, so every article compounds.

• Topic clusters and defined page types.
• Internal linking that funnels authority to converting pages.
• Every new piece strengthens the pages that convert.

Editorial workflow. A cadence the team can actually sustain.

1. Briefs and drafting standards so quality is repeatable.
2. Review gates before anything publishes.
3. AI assistance with governance: structured prompts, validation, human approval.

Migration SEO. Protecting rankings through the riskiest moment in a site’s life.

• URL inventories and complete redirect maps.
• Metadata preservation across the move.
• Post-launch monitoring for redesigns and replatforms.

Measurement. Content judged on business results.

• Organic performance reported against pipeline contribution.
• Not vanity traffic — revenue relevance.
• So content earns its budget.